Media relations is the backbone to any effective public relations campaign. Strong media relationships leading to third party validation instills trust in your customers and increases brand awareness.
Through strategic media campaigns, I ensure that your story is timely, compelling and newsworthy. I work hand-in-hand with you to zone in on your story and what makes your biz stand out.
Journalists are busy. Aren’t we all? It’s absolutely necessary to have built relationships with journalists who share the same audience you’re trying to reach. I’ve made it a point in my career to build a diverse index of media friendlies, whom I work with often.
KAROLINE ETTER 