Throughout my experience in both in-house and agency PR, I’ve solidified my foundational communications skills and practices, while refining and elevating my irreplaceable instincts and building out a portfolio of projects that span global audiences to niche, regional or local audiences.
Virtual, Inc.
Marketing Communications Consultant || August 2019-Present
Developed marketing messaging for the client’s new Go Green initiative for their global events across social media, onsite digital signage, email newsletters, etc. Assisted in speaker management logistics, working with internal spokespeople and key leadership team to design their PowerPoint presentations for onsite execution. Managed graphic requests as well as all microsite requests, and provided proofreading and editing to all event materials and information.
iRobot
Corporate Communications Specialist || June 2016-July 2019
Planned and executed product launches, conducting bi-coastal and international press tours, facilitating interviews and product briefings with key, influential media, managed corporate events, trade shows and additional press activities. Coordinated reviews program and staffed press interviews with C-suite executives. Wrote press releases, compiled recap and quarterly reports and monitored news coverage daily. Worked closely with internal communications, social, product management and marketing to ensure cohesive efforts. Managed the US and international online press centers and oversaw APAC PR efforts in Australia, New Zealand, Taiwan and Thailand.
Chicken or the Eggplant
Communications Manager || June 2017-November 2017
Developed and executed a communications strategy to promote the business’ recent expansion and renovation, resulting in an increase in sales and new customers. Provided media training to co-owners and facilitated interviews with key media.
BIGfish Communications
Public Relations Intern || January 2016-June 2016
Worked closely with the account team to pitch media, write blog posts, manage social media content and consistently monitor and report on current industry and client news for technology brands. Participated in weekly client calls and team brainstorms.
CGPR
Public Relations Intern || May 2015-August 2015
Monitored and clipped industry and client coverage, compiled recap reports, performed in-depth new business research, drafted pitches, ensured media lists were up to date and participated in client calls and brainstorms. Served outdoor and active consumer lifestyle brands.
KAROLINE ETTER 