Hi there!
I’m Karoline, a driven and detail-oriented communications professional with an expertise in public relations and writing, of all kinds. I specialize in strategic and targeted outreach, ensuring that I’m reaching the right audience with a message that resonates.
At the core of my wheelhouse is media relations – the backbone to any successful PR campaign. I have worked with journalists spanning national, international and regional media, across print, online and broadcast verticals. In building relationships with media, I’ve learned how to craft a story that will grab the reporter’s attention and drive coverage.
Being a versatile PR practitioner, I’ve worked in corporate communications for a global consumer robotics company, as well as with small, local businesses, health and wellness-focused services, tourism websites, consumer active lifestyle brands and technology companies.
Specialized Areas: Media Relations, Media Outreach, Pitching, Corporate Communication, Thought Leadership, Press Tours, Product Reviews, Crisis Communication, Blog Writing, Press Release Writing, Editing, Event Management, Interview Prep, Media Training, Social Media
Are you ready to start telling the world about your business?! Great, me too!
KAROLINE ETTER 